In addition to their adorable patterns, Tulas are known for being extremely comfortable as they closely mimick the feel of a woven wrap and were one of the first to offer a toddler size. Tula founders Ula and Mike have traveled the world and seen firsthand how different cultures carry their children. As they began a family of their own, their lives didn't slow down and they developed a love for babywearing. Unable to find the "perfect" carrier, they created one themselves and shared with family and friends. In their continued travels, inquiries about their amazing carriers blossomed into a business and Tula has become a household name in the babywearing community.