Caribou Baby Has A New Name!

In the summer of 2009, I gave birth in Brooklyn to my first baby boy. It quickly became clear that connecting with other new moms on a regular basis would be vital to my personal sanity. Also, how was I going to get around town with a small infant in tow? As babywearing and my local moms group became an integral part of my everyday life, I began to dream of a home-away-from-home where new parents could learn from each other and find an inspiring mix of products and classes. By the time my baby was 18 months old, Caribou Baby was born.

Many long days were spent away from my family as I got things up and running. When my husband quit his job to join forces, I knew things were gettin' real! Our doors opened and new mamas came from all over to seek our guidance and share their wisdom. That openness continues today, and is felt by all who enter our shop. Since then, our product and class offerings have quadrupled and our small staff of three has grown to more than 15. I'd like to give a big hug and huge THANK YOU for sharing your bellies, your babies, your stories and your families.

So, what’s the new name you ask?! Drumroll please………

 

 

Four years and another son later, we are thrilled for this opportunity to refocus on you, our Mamas! We have loved every minute we've spent with your delicious babies and now we are celebrating all the moms (and dads) out there who are truly at the center of what we do. Wild Was Mama is about courage. Parenting is the wilderness. Follow your instincts.

The culture of parenting is ever-changing, but one thing remains constant: Mothers (and the partners and families that support them) will always try to do what's best for their babies. So when it comes to learning how to use a baby carrier, trying on a nursing bra for the first time, figuring out the ins and outs of cloth diapering, or outfitting your growing belly, we are here to remind you to keep it simple and trust yourself. You got this!

 

From left to right: Greg, Damien, Adriane and Loren

 


Adriane Stare
Adriane Stare

Author

Adriane Stare is the owner and founder of Caribou Baby. She is a BI Certified Babywearing Educator and the proud mother to two (adorable) little boys.



5 Comments

art yuen
art yuen

May 01, 2015

Adriane and family – both kin and Wild: Congratulations on your re-naming!!! WHAT a wonderful story behind the evolution too. Caribou, now Wild Was Mama has been a true warm haven where parents can receive trusted wisdom and orientation in this new wilderness of parenting. Beyond all of the beautiful merchandise lies your incredible and trustworthy assistance for mamas and papas and babies all over this city. Your cozy, child-friendly meeting/class room has been like the hearth of the village center. API is so appreciative of all you do at Wild and we feel privileged to be a part of your offerings. Continued best wishes as Wild Was Mama as you carry on with helping parents navigate this territory. All my love, Art Yuen, API NYC Co-Leader

Yvette
Yvette

April 29, 2015

Dear Adriane,
As a fairly new parent (of a 9mo old) I have definitely hauled my baby down to your shop numerous times (whether in utero or in a carrier or stroller.) I have gotten a lot of questions answered and gathered a lot of support and wisdom from the numerous workshops or meet-ups in the back room. I wish I could be as ecstatic about the shop’s new name as you but to be completely honest, my first reaction is sadness. Why? Because for me and for many others I know, the name, Wild As Mama, does not include us. You see, I don’t use the term Mama. And I don’t use the term Papa either. I am neither a mom or a dad. I am a parent and my child addresses me as Aba. I am a gender-neutral person who has a child and is raising them (not he nor she) as a person who will not be bound by someone else’s definition of gender expression. Gender self-determination is a huge opportunity that many people in this country are not even aware of. We are all, by law, assigned a sex at birth and that concurrently determines our gender and then, how we are seen in this world (and how we often behave). By choosing to be gender-neutral, I no longer have to live up to anyone else’s expectations of what a man or a woman should or should not do. As well, I don’t have to abide by anyone’s ideas of what a mother or father should be. By being gender-neutral, I can focus on being the best human parent to my little human babe as possible. All in all, I don’t expect yet another name change or anything like that, as that is a very big to-do! I’m sad to see Caribou Baby go but I hope my message sheds some knowledge about some of the great parents and babies that adore and patronize your shop.

Carol Shelton
Carol Shelton

April 29, 2015

Hi Adraine and Greg…Congratulations on the success you have made helping Moms and babies in the “wilderness” of parenting! The two boys look amazing. I am so happy for you and your family as you continue to build a wonderful network for the next generation ofparents and kids kids. We’d love to see you the next time you are in Watch Hill. Sending love! The Sheltons

Lala
Lala

April 28, 2015

It’s going to be a “WILD” ride…congratulations on your successes and next phase of helping all those new Mamas.

Neil Campbell
Neil Campbell

April 25, 2015

so happy for use guys. Wild was Mama is a fun name. What about papa?

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